
In this nike Add running shoes are advertised. The viual photogrpaher sells the product because the running shoe looks like a meteor (Proposing the shoe will make you fast.) Also the bright coloring of the add draws your eye to the shoe and not the background.
The text "meteors" is Unserifed, the weight of the text is light, the width of the text is small and the contrast of the text is thin.
I think the text is bright which brings together the idea of meteors and fire which can be white.

In this add a
macbook air is being advertised. The visual photographer used a small mark of blood to show that the computer is "paper" thin.
The text "paper thin" is unserifed, the the weight of the text is very light, the width of the text is small and the contrast of the text is thin.
I think the text is small which emphasises the size of the computer and ties the whole add together.

The add is advertising the
Motorola Droid. The visual photographer is emphasising how the droid "does" everything with everything that it can do around the phone. since it is
in front of a sphere it also provides a complete, 360 degree idea of the phones coverage of the functions.
The text Droid Does is a font that has unserifed, the weight of the text is light, the width of the text is large and the contrast of the text is thin.
I think the adds text brings the whole add together because the text itself is robotic, like the phone.